Sponsored by

Presented by Tom Woodcock
President :: Seal the Deal
www.tomwoodcocksealthedeal.com

Tom's Bio

Beating the Price Objection

9:30 - 11:00 - Wednesday

Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

9:30 - 11:00 - Thursday

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Impact of Social Media & Brand Identity

11:30 - 12:30 - Wednesday

Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30 - 10:30 - Wednesday

(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30 - 10:30 - Thursday

(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals

Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40 - 11:30 - Wednesday

(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts
• HREFLANG Tag

Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40am - 11:30am - Thursday

(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online

Target Audience: All building and construction professionals

Selling During Covid – Using Technology

11:45am - 12:30pm - Wednesday

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
• How to build an Avatar. Then turn that into a Prospects Bio
• Target your Prospects using the information from the previous step
• How to break through the clutter of the world to GRAB ATTENTION
• Putting leads into your sales system as well as nurture leads that don’t buy immediately

Target Audience: All building and construction professionals

Presented by Larry Oxenham

Larry's Bio

Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business

9:30 - 10:30 - Wednesday & Thursday

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

Presented by Jesus Schuldes and Akshaya Iyer

Jesus' Bio

What are Time Impacts? Identifying & Quantifying Acceleration, Delays and Disruptions

9:30 - 10:30 - Wednesday & Thursday

The presentation will define “construction time impacts” and will provide an overview of critical path method (CPM) scheduling and industry recognized forensic schedule analysis methodologies.

Target Audience: Builders and Contractors

Presented by Luis Cortes

Luis's Bio

Supporting Green Lifestyles with Technology Systems -1 AIA Credit

9:30 - 10:30 - Wednesday

A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle. Participants in this course will discuss components of “living green”, and how using technology can actually help their clients live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability, and enhance health as well as comfort of a home and its occupants through HVAC, lighting and lighting control, automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among trades in the design and build process can help clients achieve their “green and sustainable goals”.

Learning Objectives

• Recognize key areas of green and sustainable living and how integrated home systems can create synergies.
• Recognize importance of making “being green” easy and empowering homeowners and allowing them to measure results.
• Define green benefits of control systems for: HVAC, lighting and lighting control, automated shading, smart appliances, and water detection.
• Recognize impact on LEED for Homes.
• Discuss Sustainable living and renewable energies such as solar, generator and battery storage systems.

Target Audience: Builders and Contractors

Light and Wellness: Design Ramifications of Circadian Lighting in the Built Environment -1 AIA Credit

9:30 - 10:30 - Thursday

Learning Objectives
• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle
• Identify the five controllable lighting parameters that have a circadian impact.
• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine successful design for circadian entrainment.
• Execute four lighting design techniques to create a circadian focused solution.

Course Outline
• Evolution of Circadian Rhythm
• Health Implications of Circadian Disruption
• How Light Impacts the Circadian System
• Evidence Based Metrics
• Design Considerations
• Conceptual Discussion of Applications

Target Audience: All building and construction professionals

Presented by Saleh Mubarak

Saleh's Bio

Tricks, Tips, and Ploys in Project Scheduling

9:30 - 10:30 - Wednesday

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips that can make a big difference between success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Introduction to Construction Cost Estimating

9:30am - 10:30am - Thursday

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Presented by Vanessa Vasquez, Jeremy Craig, and Sam Hallburn

Vanessa's Bio

Jeremy's Bio

Sam's Bio

Quickbooks For Contractors- Part 1

11:00 - 12:00 - Wednesday

Quickbooks For Contractors- Part 2

11:00 - 12:30 - Thursday

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Presented by Vanessa Vasquez

Vanessa's Bio

Quickbooks para contratistas En Espanol

9:30 - 10:30 - Wednesday

Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente. Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Presented by Lorraine Heart

Lorraine's Bio

Keys to Increasing Profits in Your Business

9:30 - 10:30 - Wednesday & Thursday

Where did all the profits go?

• Learn the 5 keys to increasing profits
• Explore basic tools needed to understand, monitor and control your costs, your pricing and your marketing
• Get an edge over your competitors

Get on the road to profitable growth!

Target Audience: contractors, builders, remodelers, business owners and executives

Presented by Steven Hacker

Steven's Bio

Why Train? Fall Protection

9:30 - 10:30 - Wednesday & Thursday

Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable to his/her work environment”.

Fall protection is used extensively in the construction industry and has been consistently ranked number one on OSHA’s yearly top ten most cited violations list. Training for fall protection is also in the top ten.

Training is often seen as just an expense however it is an investment in the future of your company. This presentation will discuss the benefits of a good training program.

Target Audience: contractors, builders, remodelers, business owners and executives