Sponsored by

Presented by Tom Woodcock
President :: Seal the Deal
www.tomwoodcocksealthedeal.com

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Wednesday

Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

9:30am - 11:00am - Thursday

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Impact of Social Media & Brand Identity

11:30am - 12:30pm - Wednesday

Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30am - 10:30am - Wednesday

(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30am - 10:30am - Thursday

(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals

Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40am - 11:30am - Wednesday

(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts
• HREFLANG Tag

Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40am - 11:30am - Thursday

(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online

Target Audience: All building and construction professionals

Selling During Covid – Using Technology

11:45am - 12:30pm - Wednesday

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
• How to build an Avatar. Then turn that into a Prospects Bio
• Target your Prospects using the information from the previous step
• How to break through the clutter of the world to GRAB ATTENTION
• Putting leads into your sales system as well as nurture leads that don’t buy immediately

Target Audience: All building and construction professionals

Bradford K. Holman

Bradford's Bio

How to Conduct an Effective JSA

9:30am - 10:30am - Wednesday

A brief overview of a JSA, purpose, and how they are to be accurately utilized in all aspects of job performance.

In this seminar, the following topics will be discussed:

• • The purpose of a JSA
• • Establishing proper job procedures
• • Ensuring that all employees are properly trained
• • Identifying previously unnoticed hazards
• • Reducing workers’ compensation costs
• • Increasing worker productivity
• • Assisting with regulatory compliance
• • Maintaining a healthier workforce

8 Steps to Surviving an OSHA Audit

11:00am - 12:00pm - Wednesday

This seminar will discuss how to properly prepare and pass an OSHA inspection.

Items that will be discussed are:

• Report injuries and illnesses
• Know what triggers an inspection
• Understand the inspection process
• Create an I2P2
• Keep accurate records
• Don't interfere with the inspection
• Apply for variances
• Get compliance assistance

Target Audience: All building and construction professionals

Overcoming the Challenges of Preparing for and Working in a Post COVID-19 World

9:30am - 10:30am - Thursday

3 Key Steps

• Perform a risk assessment and develop a COVID-19 policy
• Put a system in place to implement policy
• Test your processes and monitor for updates

Fatal 4 Leading Causes in Construction

11:00am - 12:00pm - Thursday

Beginning in 1971, the Occupational Safety and Health Administration (OSHA) has partnered with employers, health and safety professionals, and other safety advocates as a means of establishing safe and healthful workplaces throughout the industry.

Fortunately, over the years, injuries and fatalities in the workplace have decreased substantially.

OSHA reports that there is an average of 12 work-related fatalities throughout the United States every day.

As an example, the leading causes of workplace deaths in the construction industry, which is commonly called the “Fatal Four” by OSHA, include:

• Falls: Approximately 36.5% of all deaths in the workplace occurred due to employees falling.
These includes workers who have fallen due to unprotected sides or holes, improperly constructed walking or working surfaces, workers who have fallen off ladders, roofs, scaffolding, large skyscraper construction areas, etc., all due to failure to use proper fall protection.
Incorporating the OSHA fall protection requirements would resolve these issues, which includes 1910.269(g)(2) Fall Protection.
• Struck by an Object: An estimated 10.1% of deaths occurred due to swinging, falling, or misplaced objects.
These also include falling objects due to rigging failure, loose or shifting materials, equipment malfunctions, and vehicle or equipment strikes.
• Electrocutions: About 8.6% of employees died due to electrocution.
These are caused by contact with overhead power lines or energized conductors or circuit parts in electrical panels and equipment panels, poorly maintained extension cords and power tools, as well as lightning strikes.
Strict adherence to OSHA 1910.331-.335, 1910.269, and NFPA 70E Standard for Electrical Safety in the Workplace would prevent these accidents.
• Caught-in or Caught-between: Employees caught in or between machines, devices, or tools causing death accounted for about 2.5% of deaths.
These also include trench or excavation collapses, as well as workers caught

Target Audience: All building and construction professionals

Lucy Castro-Dowell

Lucy's Bio

Cómo llevar a cabo una JSA (Análisis de Seguridad Laboral) efectivo

9:30am - 10:30am - Wednesday

Una breve descripción general de un JSA, su propósito y cómo deben utilizarse con precisión en todos los aspectos del desempeño laboral.

En este seminario se discutirán los siguientes temas:

• • El propósito de un JSA
• • Establecer procedimientos de trabajo adecuados
• • Asegurar que todos los empleados estén correctamente entrenados
• • Identificar riesgos previamente desapercibidos
• • Reducir los costos de compensación para trabajadores
• • Aumentar la productividad del trabajador
• • Asistencia con conformidad reguladora
• • Mantener una fuerza laboral más saludable

8 pasos para sobrevivir a una Auditoría de OSHA

11:00am - 12:00pm - Tuesday

Este seminario discutirá cómo prepararse adecuadamente y pasar una inspección de OSHA.

Los temas que se discutirán son:

• Informar lesiones y enfermedades
• Sepa qué desencadena una inspección
• Comprender el proceso de inspección
• Crear un I2P2
• Mantener registros precisos
• No interfiera con la inspección
• Aplicar para varianzas(desacuerdo)
• Obtenga asistencia de cumplimiento

Target Audience: All building and construction professionals

Superar los desafíos de prepararse y trabajar en un mundo posterior a COVID-19

9:30am - 10:30am - Thursday

3 Pasos Claves

• Realizar una evaluación de riesgos y desarrollar una póliza de COVID-19
• Establecer un sistema para implementar la póliza
• Pruebe sus procesos y monitorear las actualizaciones

Fatales 4 Causas Principales en la Construcción

11:00am - 12:00pm - Thursday

A partir de 1971, la Administración de Salud y Seguridad Ocupacional (OSHA) se ha asociado con empleadores, profesionales de la salud y la seguridad y otros defensores de la seguridad como un medio para establecer lugares de trabajo seguros y saludables en toda la industria.

Afortunadamente, a lo largo de los años, las lesiones y muertes en el lugar de trabajo han disminuido sustancialmente.
Desafortunadamente, hay muchas lesiones y muertes en el lugar de trabajo que continúan ocurriendo todos los días.OSHA informa que cada día hay un promedio de 12 muertes relacionadas con el trabajo en los Estados Unidos.
Como ejemplo, las principales causas de muerte en el lugar de trabajo en la industria de la construcción, que OSHA comúnmente llama los "Cuatro Fatales", incluyen:

• Aproximadamente el 36.5% de todas las muertes en el lugar de trabajo ocurrieron debido a la caída de empleados.
Estos incluyen trabajadores que se han caído debido a agujeros o lados desprotegidos, superficies para caminar o de trabajo construidas incorrectamente, trabajadores que se han caído de escaleras, techos, andamios, áreas de construcción de rascacielos grandes,etc.,todo debido a no usar la protección contra caídas adecuada.
La incorporación de los requisitos de protección contra caídas de OSHA resolvería estos problemas, que incluye la 1910.269(g)(2) Protección Contra Caídas.
• Golpeado por un Objeto: Se estima que el 10.1% de las muertes ocurrieron debido a objetos que se balancearon, que cayeron o objetos mal colocados
Estos también incluyen objetos que caen debido a fallas en el aparejo, materiales sueltos o movimiento, mal funcionamiento del equipo y golpes de vehículo o equipo.
• Electrocuciones: Aproximadamente el 8.6% de los empleados murieron por electrocución.
Los trabajadores enfrentan una serie de riesgos de electrocución en los sitios de construcción, como alambrado expuesto, condiciones mojadas, mientras los enchufes están expuestos,etc. Estos son causados por el contacto con líneas eléctricas aéreas o conductores energizados o partes de circuitos en paneles eléctricos y paneles de equipo, cables de extensión mal mantenidos y herramientas eléctricas, así como rayos.
El cumplimiento estricto de OSHA 1910.331-.335, 1910.269 y NFPA 70E Estándar de Seguridad Eléctrica en el Lugar de Trabajo evitaría estos accidentes.
• Los empleados atrapados en o entre máquinas, aparatos/dispositivos o herramientas que causan la muerte representaron aproximadamente el 2.5% de las muertes.
Estos también incluyen derrumbes de zanjas o excavaciones, así como trabajadores atrapados.

Target Audience: All building and construction professionals

Presented by Rob Holcomb

Rob's Bio

The Basics of Construction Contracts, Subcontracts and Purchase Orders

9:30 - 10:30 - Wednesday

This presentation will look at construction contracts, subcontracts and purchase orders from the perspective of all parties. It will also cover key issues and provisions relating to negotiating a contract, contractual duties, responsibilities, and breach of contract.

Target Audience: owners, general contractors, subcontractors, design professionals, home builders, homeowners, landowners, landlords and tenants

Presented by Larry Oxenham

Larry's Bio

Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business

9:30 - 10:30 - Wednesday & Thursday

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

Presented by Jayme Bates

Jayme's Bio

Rental Equipment Insurance Options

11:00 - 12:00 - Wednesday & Thursday

Construction companies, contractors, and advanced DIYers often make use of rental equipment to get the job done right. Every rental transaction requires proof of insurance, but what is the right choice to protect your business or your livelihood? Jayme walks you through the three options available for covering rental equipment and gives you the tools you need to make an informed choice that is best for you.

Target Audience: Construction companies, contractors

Presented by Michael Caito

Michael's Bio

The 5 Things Holding Your Company Back from Break-Through Results

11:00 - 12:00 - Wednesday & Thursday

As a leader, ever scratch your head wondering why you aren’t achieving your desired growth? You have a great team, a solid business plan and quality partnerships… so what’s the missing piece to the puzzle?

Join this session to crack the code as to why:
- Only 50% of members on executive teams identify the same organizational priorities.
- Less than 25% of those executive team members identify the same owners for those priorities.
- Almost 100% of executive teams believe they are well aligned on their priorities.

You will learn actionable, practical strategies to boost accountability, alignment and focus, resulting in improved productivity and profitability through a proven system of sixty years.

Presented by Jeff Cummings

DIY Ductless Mini Split and Inverter Technology

9:30 - 10:30 - Wednesday & Thursday

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, electricians, home builders, maintenance personnel

Presented by Peter Pfeiffer, FAIA

Peter's Bio

The Rise & Fall of the Green Building Movement -1 AIA Credit

11:00 - 12:00 - Wednesday

Why is today’s technology-based “LEED” Green Building program a far cry from the original, and arguably deeper, ideals and aspirations of the “Green” movement? What’s more real? What’s next? Now the green building movement has been codified into a checklist approach to integrating various “green” building products and technologies into our homes and buildings. New “catchy” terms are being bantered about – like “IAQ” and “Net Zero” homes and buildings. What does this mean? What does it “boil down” to? Isn't what we're trying to achieve is to make our buildings, homes and communities simply perform better? What about a different approach – that of “Green” or “High Performance” building – BY DESIGN?

Target Audience: Architects, developers, general contractors, environmental & green consultants, Realtors

Presented by Saleh Mubarak

Saleh's Bio

Tricks, Tips, and Ploys in Project Scheduling

9:30 - 10:30 - Wednesday

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips that can make a big difference between success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Introduction to Construction Cost Estimating

9:30am - 10:30am - Thursday

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Presented by Sarah Andrews

Sarah's Bio

The Sustainable SITES Initiative -1 GBCI General CE Credit

9:30 - 10:30 - Wednesday

This course provides an overview of the SITES v2 rating system for developing sustainable landscapes and resilient spaces. The presentation content explains the intent of each of the five areas of focus – considering water, soil, vegetation, materials, and our interaction and connection with a site – along with best practices and related key terms and concepts.

Learning Objectives:
1. Describe the areas of focus under the SITES rating system
2. Identify projects to which SITES can apply
3. Explain key system terms and concepts
4. Recognize green infrastructure best practices

Target Audience: Industry professionals and any others interested in green building topics.

LEED v4 Core Concepts and Strategies-1 GBCI General CE Credit

11:00am - 12:00pm - Wednesday

The LEED v4 Core Concepts and Strategies presentation provides an examination of sustainable building, the LEED Rating System and the LEED certification process. The course content is introductory and helps to build awareness for participants by reviewing important terms and concepts.

Learning Objectives:
1. Describe the structure of the LEED rating system and the overall LEED certification process
2. Describe key green building concepts and goals associated with LEED
3. Describe the central role of integrative design
4. Explain the concept of synergies between LEED credit categories and strategies

Target Audience: Industry professionals and any others interested in green building topics.

LEED 0 and True Zero Waste

9:30am - 10:30am - Thursday

The LEED Zero program highlights the achievements of LEED projects in areas that are critical to the goal of reaching a regenerative future. This short presentation provides highlights of the program designed to encourage reductions in net carbon emissions, energy use, potable water use, and waste.

Learning Objectives:
1. Describe the concept of net zero
2. Identify systems that contribute to net zero balances
3. List the positive effects on the environment of net zero practices

Target Audience: Industry professionals and any others interested in green building topics.

Presented by Vanessa Vasquez, and Sam Hallburn

Vanessa's Bio

Sam's Bio

Quickbooks For Contractors- Part 1

11:00 - 12:00 - Wednesday

Quickbooks For Contractors- Part 2

11:00 - 12:30 - Thursday

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks