Build Expo USA

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Palmer Events Center
January 26 & 27, 2021

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Houston NRG Center
May 19 & 20, 2021

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LA Convention Center
February 24 & 25, 2021

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Kay Bailey Hutchison Convention Center
June 16 & 17, 2021

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Tampa Convention Center

March 24 & 25, 2021

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Cobb Galleria Centre
July 21 & 22, 2021

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DALLAS EDUCATIONAL SESSIONS

 

***More Seminars are Coming Soon!***
Register for your Attendee Badges Now

Morning sessions begin at 9:30am, Show floor 10:00am - 3:00pm
ALL educational sessions are complimentary, and seating IS limited.
Registering online ensures a seat.

 

Wondering Why it's so hard to hire a digital marketing company you can trust? Click and watch a short video

 

KEYNOTE SESSIONS

 

Presented by Tom Woodcock
President :: Seal the Deal

www.tomwoodcocksealthedeal.com

 

Tom's Bio

Tom Woodcock
Seal the Deal

Sponsored by


Seal the Deal

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.
www.tomwoodcocksealthedeal.com

 

 



Wednesday: 1:15 - 2:15
Closing Construction Deals

Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.

 

Here are some key points addressed:
• What new technologies should I incorporate
• What truly works in construction sales
• How do I manage my sales effort
• What is working currently in regards to construction selling

 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


 

Thursday: 1:15 - 2:15
Networking and Association Use

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!

 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

 

 

 

 

 

Tom's Bio

 


 

Joshua Ramsey Strategic Point Marketing Strategic Point Google Marketing

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30 - 10:30 - Wednesday

 

(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies

 

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30 - 10:30 - Thursday

 

(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals

 

 

Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40 - 11:30 - Wednesday


(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts
• HREFLANG Tag

 

 

Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40 - 11:30 - Thursday


(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online

 

Target Audience: All building and construction professionals

 

 

Selling During Covid – Using Technology

11:45am - 12:30pm - Wednesday


COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
• How to build an Avatar. Then turn that into a Prospects Bio
• Target your Prospects using the information from the previous step
• How to break through the clutter of the world to GRAB ATTENTION
• Putting leads into your sales system as well as nurture leads that don’t buy immediately

Target Audience: All building and construction professionals