Sponsored by

Presented by Tom Woodcock
President :: Seal the Deal
www.tomwoodcocksealthedeal.com

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Wednesday

Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

9:30am - 11:00am - Thursday

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Impact of Social Media & Brand Identity

11:30am - 12:30pm - Wednesday

Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30am - 10:30am - Wednesday

(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30am - 10:30am - Thursday

(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals

Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40am - 11:30am - Wednesday

(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts
• HREFLANG Tag

Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40am - 11:30am - Thursday

(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online

Target Audience: All building and construction professionals

Selling During Covid – Using Technology

11:45am - 12:30pm - Wednesday

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
• How to build an Avatar. Then turn that into a Prospects Bio
• Target your Prospects using the information from the previous step
• How to break through the clutter of the world to GRAB ATTENTION
• Putting leads into your sales system as well as nurture leads that don’t buy immediately

Target Audience: All building and construction professionals

Jimmy Schaefer

Jimmy's Bio

I Purchased the Attendee List Now What?

9:30am - 10:30am - Wednesday

Attention Vendors! This class is for you. In this 50-minute class we will show you how to use the list of attendees to reach this target market after the show is over. The list can be uploaded to Google, LinkedIn, Facebook and Instagram to stay connected or meet those that did not stop by your booth at the show. Jimmy will show you how to reach a greater audience of people similar to the show attendees through a strategy called “look-a-like audiences” where you leverage the power of social media.

Target Audience: Vendors who are receiving the list of attendees.

Target Your Digital Marketing for a Higher ROI

11:00am - 12:00pm - Wednesday

The key to successful advertising is to reach the right people, at the right time, in the right place. We will explore data-driven tools that optimize your marketing campaigns and increase your conversion rates by delivering your ads to the right audience. The quality of your message and the creativity of your campaign won’t matter if they don’t reach the right people!

Tools we will cover include chatbots and how they can deliver a list of qualified leads, look-a-like audiences on Facebook and Instagram to better target your ads, and IP Targeting which directs your digital marketing based on a web user’s location. We’ll also talk about video strategies you can use to help your website rank higher in search engine results pages.

Target Audience: Builders/developers and any small - mid size business looking for consumers.

Presented by Scott Peper

Scott's Bio

How to Grow With PURPOSE

9:30am - 10:30am - Wednesday & Thursday

Businesses either grow, or they decline — there is no standing still. Growth is critical to the survival of your company. Growth can — and should! — be more than the number of projects, or the size of the projects, your company completes. In this class, Scott Peper, CEO of Mobilization Funding, will share his tips for integrating purpose, core values, integrity and fulfillment into your business’ growth strategy.

Target Audience: Builders and Contractors

Presented by Larry Oxenham

Larry's Bio

Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business

9:30 - 10:30 - Wednesday & Thursday

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

Presented by Saleh Mubarak

Saleh's Bio

Tricks, Tips, and Ploys in Project Scheduling

9:30 - 10:30 - Wednesday

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips that can make a big difference between success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Introduction to Construction Cost Estimating

9:30am - 10:30am - Thursday

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Presented by Terry Zelen

Terry's Bio

Seal the Deal with Retargeting 

9:30 - 10:30 - Wednesday & Thursday

You’ve worked hard to get traffic to your website, but what if those visitors aren’t quite ready to buy? How do you maintain contact with leads throughout the home buying decision process? Not all buyers who visit your website will call your sales office, or give you their email information. But don’t worry, there’s a way to keep in touch throughout their journey without their email address. Retargeting is the answer to this problem. In this session, we will discuss how to get started with Retargeting ads.

Key points we will address in this session:

• What is Retargeting and how does it work
• Basics of Retargeting strategy - breaking down the elements of prospecting, retention, and marketing to behavioral context
• Tracking your campaign results - how to track your results, tools to analyze and evaluate your results, and what do with that information
• Adjusting your campaign for better ROI
• Beyond the basics - where do you go from here, taking your Retargeting campaign to the next level

Target Audience: Home builders and developers who are looking for more marketing opportunities, resources and other ways to grow their business

Presented by Vanessa Vasquez

Vanessa's Bio

Quickbooks For Contractors- Part 1

11:00 - 12:00 - Wednesday

Quickbooks For Contractors- Part 2

11:00 - 12:30 - Thursday

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Presented by Vanessa Vasquez

Vanessa's Bio

Quickbooks para contratistas En Espanol

9:30 - 10:30 - Wednesday

Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente. Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Presented by Lori Evans

Lori's Bio

Money Moves: How to Achieve Simple, Clean Luxury for Your Clients

11:00 - 12:00 - Wednesday

The pendulum has swung and restraint is king. We are currently seeing more and more simple, but luxurious design in new homes and renovations. How do you get the most impact with these luxurious (aka pricey) materials? It's all about editing and interior designer Lori Evavns will walk you through the process. It's about knowing where to splurge and where to save. It's not about spending more, it's about using your allowances wisely.

Discover how to achieve simple, clean luxury for your clients. We'll analyze projects together to see what works and what doesn't, what was money well spent and what was wasted. You'll leave this session with a concrete understanding of how to incorporate new ideas into you current and future projects, while staying in budget.

Target Audience: Builders and interior designers

Presented by Stephanie Rees

Stephanie's Bio

Framing for Success-1 AIA/CEU Credit

9:30 - 10:30 - Wednesday

Based on hundreds of job site inspections, APA staff have identified the most common wood construction framing and sheathing errors found in today’s construction market. This session will examine the consequences of these common errors and provide practical solutions for avoiding them.

Advanced Framing for Wood-Frame Construction- 1 AIA/CEU Credit

9:30am - 10:30 - Thursday

As energy codes become stricter, builders and designers are seeking options for energy-efficient construction that maintain strength, durability, sustainability and cost-effectiveness. Advanced framing is a system of construction framing techniques designed to optimize material use and increase energy efficiency. The primary purpose for most advanced framing techniques is to eliminate unnecessary framing members, reducing construction costs, while simultaneously minimizing thermal bridging and increasing insulation volume in the thermal envelope of the building.

Target Audience: Architects, Engineers, Builders, Contractors, Code Officials and Suppliers